FROM THE EDITOR’S DESK

It is with much joy and that we present of our journal, Pragyaan: Journal of Management (Prgyaaan: JOM). It continues to gain appreciation and accolades as it provides a platform that stimulates and guides the intellectual quest of Management scholars and practitioners.
Pragyaan: JOM is a bi-annual, peer reviewed, open access Journal that brings to the readers, high quality research in Management that should help to address the challenges of 21st century. It is committed to rapid dissemination of high quality research, and priority is given to the contributions that demonstrate practical usefulness.
I am thankful to the authors for their scholarly contributions to the Journal. I express my gratitude to our panel of referees for the time and thought invested by them into the papers and for giving us sufficient insights to ensure quality of papers. Thanks to Vice Chancellor, the members of the Editorial Board, and the members of the Board of Management for their constant guidance and support.

I would like to acknowledge the contribution of Associate Editors and all the faculty members of School of Management for their contribution in preparing the reader friendly manuscript for the Press.
I invite national and international contributions from scholars, scientific community and industry practitioners to ensure a continued success of the Journal.
I hope our readers find the contents, findings and suggestions contained in this issue of Pragyaan: JOM as informative, stimulating, and of practical relevance. I welcome comments and suggestions for further improvement in the quality of our Journal

With Best Wishes and Season's Greetings,